Have you ever felt like outdated cultural norms were holding you back from reaching your full potential as a woman of color?
You’re not alone.
I recently had the honor of interviewing the remarkable Julissa S. Germosen, a proud café con leche brown Latina who forged her own path to the top ranks of tech leadership.
In this week’s episode of From a Woman to a Leader, Julissa pulls no punches, exposing the real barriers facing women of color today – from systemic racism to generational trauma. It wasn’t always easy, but her inspirational story proves our collective power to overwrite limiting narratives.
Here are 5 key insights every woman needs to hear:
The Stark Reality of the Racial Wealth Gap
Let’s start with some cold, hard facts. For every $1 a white male earns, Latinas take home just $0.57. The generational impact is massive, with only 2% of Latinos having any wealth to pass down. We obviously can’t fix centuries of oppression overnight, but shining a light on grave inequalities is the only way forward.
Cultural Conditioning Starts Early
From childhood, many Latino families instill messaging like “work hard, keep quiet, and you’ll be rewarded.” While well-intentioned, this forces women to silence their voices and passions. Julissa urges us to honor our roots while questioning doctrine holding us back.
Latina Entrepreneurs Are Rising Up
Faced with systemic corporate barriers, Latinas are the fastest growing group starting their own businesses. Success begins with mindset shifts – from seeing money as evil to embracing it as a tool for abundance and social good.️
Ask Boldly and Negotiate Bravely
Research shows women of color often undervalue themselves from the outset. Julissa confess even she feared asking for too much early on. But we must recognize existing disadvantages, build confidence through practice, and value our worth.
Lead with Joy and Share Your Light
While tackling injustice is serious work, staying anchored in purpose and possibility keeps us going. Julissa leads with her vibrant spirit and uplifts other women through mentorship. Her new book Latina Madrina promises more golden lessons like these.
Hope you’ll listen to this episode that’s long overdue. Keep shining bright, ladies! The world needs your talents.
Her new Book – “Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech.”
October 5, 2023, Latina Equal Pay Day, Julissa announced that she is writing a book, a leadership playbook for Latinas. And today I am thrilled to announce the pre-order launch of her book –“Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech.”
💪🏽This book is for Latinas and any woman who aspires to lead.
🙌🏽This book is for all white non-Hispanic persons in the C-Suite and executive leadership roles who either identifies as an ally or aspires to be one and learn more about the people they lead.
📚Limited quantities of signed hardcover/paperback books coming soon.
🚀Julissa is sharing more on TikTok at @latina.madrina and latinamadrinabook@gmail.com.
About Julissa:
Julissa S. Germosen is a trailblazing leader in the tech industry. With an illustrious career spanning roles at Microsoft, and Salesforce, and now a business owner, Julissa brings a wealth of experience and wisdom to the table.
A “cafe con leche Latina,” Julissa proudly embraces her multiracial background, weaving her diverse heritage into her journey as a leader. With a commitment to amplifying the voices of underrepresented groups, she shares her insights on navigating the complexities of identity in the corporate world.
As the author of an upcoming leadership playbook for Latina leaders in tech, Julissa peels back the layers of her 25-year career, offering a candid view of her challenges, successes, and calculated risks. Her book promises to be a roadmap for Latinas in tech, addressing key topics such as decision-making frameworks, leadership, and building generational wealth.
Join us as Julissa shares her unique perspective, tackles the issue of the Latina wealth gap, and provides actionable strategies for women in tech to be unapologetically ambitious in their pursuit of success.
Follow Julissa on LinkedIn: https://www.linkedin.com/in/julissagermosen/
Contact Julissa at latinamadrinabook@gmail.com to sign up for her newsletter.
Book pre-order: https://www.amazon.com/dp/B0CW18Z49L?ref_=pe_93986420_775043100
Tiktok @latina.madrina
YouTube: https://www.youtube.com/channel/UCTmGkZ2uk9OHtWih54iztsQ
