You don’t need more confidence.
You need to stop waiting for it.
If you’re a high-performing woman in tech who keeps thinking,
“I’ll go for the promotion when I feel ready,”
This episode is going to challenge you.
Because confidence is not what moves your career forward.
Impact is.
In this conversation, I sit down with Lisa Zaythik, founding partner at AppsFlyer and Executive Chief of Staff at a 1,300-person global tech company. Lisa has moved across marketing, operations, HR, and the CEO office, often stepping into roles she had never done before.
She didn’t wait to feel confident.
She focused on the value she could bring.
In this episode, you’ll learn:
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How to grow in your career when you don’t feel ready
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How to identify the value you bring, even when others seem more experienced
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How to know if it’s time to grow in your role or move on
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The difference between being assertive and being perceived as aggressive
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How to build confidence by taking action, not waiting for it
This is for you if you are competent, responsible, and quietly frustrated that your work isn’t translating into growth.
If you keep waiting to “feel ready,” someone less prepared will raise their hand before you.
Listen now and rethink how you approach career growth, leadership development, and visibility at work.
About Lisa Zaythik:
Lisa Zaythik is a founding partner at AppsFlyer and currently serves as Executive Chief of Staff. With a background in marketing, she has played a pivotal role in shaping the company’s value proposition, culture, and organizational DNA from its earliest days.
Today, at a company of approximately 1,300 employees, Lisa partners closely with the executive team to drive company-wide strategy, guide senior leadership on organizational processes, and continuously evolve AppsFlyer’s culture of “doing well by doing good.”
Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisazaythik/
About Limor Bergman Gross
Limor Bergman Gross is a former Director of Engineering turned executive coach for women in tech. She helps ambitious women grow their confidence, influence, and leadership without burnout or pretending to be someone they’re not.