You’ve tried ChatGPT a few times. Maybe you asked it a question, got a decent answer, and then went back to doing things the way you always have. Meanwhile it feels like everyone around you has figured out AI, and you’re quietly wondering whether you’re already behind, or whether this just isn’t for you.
In this episode I talk with Marnie Wills, a former PE teacher who built and exited her own businesses and now helps founders and teams make AI actually useful. She shares how she went from outsourcing anything technical to selling her first franchise with the help of an AI copywriting tool, two days before giving birth to her second baby. And she makes the case that using AI well is a mindset and a habit, not a technical skill.
In this episode:
- Why treating ChatGPT like a glorified Google keeps you stuck
- Where to start when there are too many tools (hint: the one already in your inbox)
- The AI personal assistant Marnie tells everyone to set up first
- How to keep up with AI without drowning in TikTok tutorials
- The difference between chatting with AI, automation, and an agent that actually does the work for you
Chapters:
(00:00) Teaser and intro
(01:30) From PE teacher to AI strategist
(02:45) How COVID forced a crash course online
(03:55) Selling a franchise with Jasper AI
(04:36) Do you need to be technical for AI?
(06:24) Where to start when you feel overwhelmed
(08:14) Amplified intelligence, not artificial
(08:55) The BlackBerry lesson about change
(10:55) Why the keyboard is on its way out
(11:23) Set up your AI personal assistant
(14:12) Claude Code and chasing the hype
(15:30) How to keep up with AI
(17:20) Don’t learn AI from TikTok
(19:20) My agent that tracks coaching hours
(20:50) Copy use cases, not tools
(21:56) Chat vs automation vs agent
(23:27) Where to find Marnie
About Marnie Wills:
Marnie is the founder of Business With AI Strategist in London. A former PE teacher and international touch rugby athlete, she built and exited several businesses, including SportyMinis, before AI changed the way she works. Today she helps founders and teams move from random AI experiments to a few simple systems that give them time and headspace back.
Connect with Marnie:
LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur/ (send her a DM and she’ll share the workshop package that fits you best)
Newsletter: The AI Strategy Vault, on LinkedIn and by email
Connect with Limor:
Website: https://limorbergman.com
Podcast: https://limorbergman.com/podcast/
LinkedIn: https://www.linkedin.com/in/limorbergman/
Substack: https://limorbergman.substack.com
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